People believe real customers more than ads. A study found that 92% of consumers trust recommendations from others over brand advertisements. Featuring UGC increases brand credibility.

UGC creates a community feeling around your brand. When users share their experiences, it leads to more conversations and interactions.

Instead of spending a lot on professional content, you can use high-quality content created by your customers for free.

People believe real customers more than ads. A study found that 92% of consumers trust recommendations from others over brand advertisements. Featuring UGC increases brand credibility.

UGC acts as social proof, making people trust and buy from you. Research shows that UGC can increase conversions by 29%.

1. Encourage Customers to Share Content

2. Feature UGC on Your Social Media

3. Use UGC in Marketing Campaigns

4. Make UGC Shoppable

5. Reward and Acknowledge Users

✔ Always ask for permission before reposting UGC. ✔ Give proper credit to content creators. ✔ Choose content that matches your brand style. ✔ Engage with users who create high-quality UGC. ✔ Include a diverse range of user-generated content.

GoPro asks users to share adventure videos using their cameras. The best content is featured on their page, increasing brand awareness and engagement.

Each holiday season, Starbucks runs a contest where customers post creative pictures of their festive red cups. This builds excitement and promotes organic marketing.

Airbnb shares real travel experiences from guests, making their brand feel more authentic and community-driven.

UGC is not just a trend—it’s a powerful way to build trust, engage customers, and drive sales. Brands that embrace UGC create loyal communities that promote their products without any extra effort.
If you haven’t started using UGC yet, now is the perfect time! Encourage your customers to share their experiences and watch your brand grow.
Want to make UGC work for your brand? Contact The Social Stack today!